Blogs and social networks and wikis, oh my!

Blogs and social networks and wikis, oh my! | CNET News.com: "Manufacturing powerhouse Ingersoll-Rand learned the hard way how bloggers can lay waste to a product.
Its trouble began after an individual posted instructions on a Web site showing how the company's sleek but seemingly indestructible Kryptonite bicycle lock could be undone with a Bic pen. The story gradually spread over the Internet as bloggers wrote about the fatal flaw and provided links to the Web site. Within five days, the bloggers' details were picked up by mainstream media outlets such as The New York Times. "

no time for commentary... should be self explanatory.