The future of journalism

Excellent free article from The Economist on Rupert Murdoch finally admitting to the transformation of media and information consumption. A must read and a true testament to the power of blogging as a means of altering public opinion and improving awareness.

Excerpt:

Economist.com | The future of journalism: "I BELIEVE too many of us editors and reporters are out of touch with our readers, Rupert Murdoch, the boss of News Corporation, one of the world's largest media companies, told the American Society of Newspaper Editors last week. No wonder that people, and in particular the young, are ditching their newspapers. Today's teens, twenty- and thirty-somethings don't want to rely on a god-like figure from above to tell them what's important, Mr Murdoch said, and they certainly don't want news presented as gospel. And yet, he went on, as an industry, many of us have been remarkably, unaccountably, complacent.
The speech astonishing not so much for what it said as for who said it may go down in history as the day that the stodgy newspaper business officially woke up to the new realities of the internet age. Talking at times more like a pony-tailed, new-age technophile than a septuagenarian old-media god-like figure, Mr Murdoch said that news providers such as his own organisation had better get web-savvy, stop lecturing their audiences, become places for conversation and destinations where bloggers and podcasters congregate to engage our reporters and editors in more extended discussions. He also criticised editors and reporters who often think their readers are stupid."